In the Innovation Hub at European Utility Week, Google will offer the start up that wins the Initiate Award US$100,000 worth of credits to build and host their solution on Google Cloud Platform, as well as architecture support to get started.

The “Dragons Den” Style finale of the Initiate Start Up Award will take place between 14:00 and 17:00 on the 4 November.

The Initiate awards will be hosted by Anton Wiggers, founding partner of the Themis Company and the “Dragons” who will decide who wins and receives the Google Cloud Platform credits are Matthew Feigal, Cloud Platform Solution Architect, Google Cloud Platform, Yme Bosma, Program Director Smart Energy, Rockstart Accelerator, Bart van der Werf, Founder, Innovation Booster and Richard Youngman, Managing Director Europe & Asia, Cleantech Group.

The innovation hub also hosts 24 start ups for the duration of the event including InGrid, which manages decentralised renewables and distributed storage in an easy and grid-friendly way; Sikom Connect, which delivers customized software and hardware solutions for connecting products to the cloud, and UE-UC, a provider of Consumer Energy Management solution.

Accelerating smart energy start ups

One of the judges, Yme Bosma, programme director at Rockstart, works with smart energy start-ups providing access to mentoring.

In an interview with our sister portal Engerati, Mr Bosma said start-ups are beneficial to the energy industry. He said: “If you look at the energy and sustainability industry, it’s hard to get innovation going.

“This is mostly due to the fact that the industry is generally dominated by bigger companies which are generally difficult to approach. ou need to know and work with existing big players.”