As you replace all meters in a large scale roll-out you will have to visit every one of your customers. In this sense, the transition to smart meters is a customer project.
If this is well executed, this is an excellent opportunity to improve your image among your customers. If however, it is managed poorly, it will have a negative impact on your image and will lead to an increase in customer complaints. In order to succeed there needs to be a well thought out customer communication both before, during and after roll-out.
As the installation team will have the face-to-face contact with many of your customers and bear much of this responsibility, their interaction will reflect your company. It is paramount that everyone is sufficiently prepared and properly trained.
Attend the Effective Consumer Marketing workshop on September 23rd and find out how to effectively market your smart metering campaign and the best practices when communicating with your end-user.
This workshop is especially designed for utility retail and marketing experts to gain insights in the importance of an effective marketing campaign and customer communication in order to implement a successful smart metering project.
The workshop will focus on:
- Cases on both success and failures – experiences and insights from effective marketing campaigns
- How to define your customer communication strategy plan and drive customer involvement
- Tips and tricks on customer insights and involvement in respects to smart metering implementation programmes
The workshop will be lead by Mrs. Christina Rind Helsbro who is director of Magnetix, a Danish based marketing agency. She has 20 years of experience in the marketing and communication industry and is leading marketing campaigns for companies like SEAS-NVE, Mercedez-Benz and Grey Direct.
How to successfully market new rates enable by advanced meters – experiences from California
Guest speaker will be Mrs. Liz Hurst is the Energy Practice Lead heading up Draftfcb’s PG&E and California Energy accounts. Liz helps her energy clients teach a range of customers – residential, small business and industry – how to use less energy, implement energy efficiency measures and adapt to new pricing plans
This workshop is part of the extensive 3-day Metering, Billing/CRM Europe 2010 conference programme and is included in the conference fee.
Register today to get your 360 degree understanding of all aspects of the dynamic smart metering industry.
For any questions about the programme, feel free to contact me directly. I look forward to seeing you in Vienna!
P.S Marketing, not your thing?? Simply forward this to your colleagues in the marketing department – they’ll appreciate your thoughtfulness!