The market growth is driven by the growing deployment of LPWA technologies, including LoRa, NB-IoT, and LTE-M, offering a wide range of connectivity options to enterprises. These technologies provide broader network coverage and better battery life to connect various devices. LPWAN networks are becoming very popular among enterprises to support various IoT use cases for verticals including healthcare, manufacturing, agriculture, logistics, and utilities.
For instance, the rising penetration of Industrial IoT (IIoT) in the manufacturing industry has increased the demand for LPWA technologies, particularly NB-IoT and LTE-M, to enable reliable machine-to-machine communication. Industrial IoT connections are expected to increase nearly five times between 2016 and 2025, from 2.4 billion to around 14 billion connections.
By deploying LPWAN connections, manufacturing companies can increase their operational efficiencies to drive high productivity. Another factor fueling the low power wide area network market growth is increasing investments by companies in LPWA technologies.
The LPWAN platforms held a major market share of over 70% in 2018 owing to the deployment of various platforms, including NB-IoT, LoRaWAN, Sigfox, and LTE-M. Massive IoT deployments in various industry verticals, including utilities, manufacturing, transportation, and healthcare, has increased the demand for LPWAN platforms to support connected devices requiring low power consumption, long range, and low costs. Among all the platforms, LoRaWAN platforms held the highest market share of over 50% in 2018 as they use unlicensed spectrum and are best suited for applications that generate low traffic and require low-cost sensors.
In the services segment, the managed services segment is expected to hold a low power wide area network market share of around over 30% in 2025. Managed services enable organisations to accelerate the deployment of LPWAN and reduce the time & expenses spent on training the IT staff.
The on-premise deployment model is expected to grow at a CAGR of over 50% over the projected timeline. The demand for this deployment model will increase as it enables organisations to build & manage their own LPWAN for IoT-based applications.
The smart gas & water metering application is expected to hold a major share of around 20% in the low power wide area network market in 2025. Traditional technologies including GPRS and ZigBee do not support long-range requirements to monitor performances across vast gas and water networks. Thus, to address challenges related to the deployment of advanced metering infrastructure, LPWAN technologies are used. These technologies provide secure communication with excellent range and help users to monitor usage remotely without the need for costly site visits.
The healthcare low power wide area network market is predicted to grow at a CAGR of over 65% during the forecast timeline. Growing adoption of the IoT in healthcare institutions increases the demand for a reliable communication infrastructure that will support IoT device connectivity. This facilitates the adoption of LPWAN, which helps them to efficiently connect and track devices. IoT solutions are integrated with LoRa -based sensors and gateways to monitor high-risk patients or systems to ensure patient’s safety.
North America is expected to dominate the low power wide area network market with a share of over 40% in 2025 due to smartphone penetration and advanced IoT infrastructure. Various efforts taken by market players for the deployment of LPWA technologies will also fuel low power wide area network (LPWAN) market growth.
Companies operating in the low power wide area network market are entering into strategic partnerships and providing funds to LPWAN vendors to develop services, which are based on LPWA technologies. For instance, in September 2018, U.S. Cellular partnered with Internet of Things America LLC to sell IoT services based on LoRa, particularly to agricultural companies across its 23-state coverage areas. To support the deployment of IoT use cases, companies are launching their IoT networks based on LPWAN.