SECC white paper explores consumer needs in 2020


The Smart Energy Consumer Collaborative (SECC) has announced a new white paper highlighting successful programs and services for residential customers from electricity providers across the United States.

The white paper, titled “Identifying and Meeting Consumer Needs”, is based on the five themes on consumer behaviour. These themes are found in SECC’s “2020 State of the Consumer” report, based on analysis of 2019 consumer research aimed at providing a big-picture overview of today’s residential energy consumers.

The five themes identified in the report are:

  1. Consumers are more ready than ever to engage on energy.
  2. Segmentation remains essential in a digital world.
  3. Energy engagement is fundamentally a journey for both society and individuals.
  4. Consumer expectations are shaping the future.
  5. Education remains a clear, strategic opportunity to increase energy engagement.

For each of these five themes, the white paper provides context for why it is important in today’s energy industry and examples of programmes and services that illustrate the theme. The electricity providers covered in the paper include investor-owned utilities, electric utility cooperatives and municipal utilities, including Cobb EMC, Ameren Illinois, Austin Energy, ComEd, National Grid, Hawaiian Electric, DTE Energy and more.

Highlighted programs and services include an environmentally focused education campaign, an electric vehicle rate plan, a digital shopping platform for residential rooftop solar, an online marketplace for energy-efficient and smart home products, and a demand response program that includes a free smart thermostat for participating customers.

The new “Identifying and Meeting Consumer Needs” white paper is available for download for both SECC members and the public here.