Colombian utility to leverage more analytics to grow customer base


Colombian utility Celsia is expanding its partnership with energy analytics firm Innowatts to deliver more accurate forecasting and analytic tools aimed at lowering costs to more than 5,000 current and prospective Commercial and Industrial (C&I) clients.

Part of the Grupo Argos conglomerate, Celsia operates 28 hydroelectric, thermal, photovoltaic and wind energy plants with a combined capacity of 1.8GW, and delivers 6,500GWh per year to over a million customers in Colombia, Panama, Costa Rica and Honduras. 

Tools provided by Innowatts will enable Celsia to boost both total revenues and gross margin per unit generated, while also delivering more reliable, lower-cost energy to its C&I clients.

The utility will also use Innowatts’ analytics to support sales activities for its clients, helping to grow its footprint and further increase its long-term business performance. 

The new deployment is seen as cementing a long-term relationship between Celsia and Innowatts, with smart-meter analytics helping to fuel Celsia’s strategies around customer acquisition and engagement. Innowatts’ Smart Alerts tools will also generate real-time load forecasts, allowing Celsia to more actively engage customers ahead of periods of anticipated high usage, limited bandwidth or extreme weather conditions.

“Innowatts’ tools are giving us a deeper understanding of our customers’ real-world energy needs,” says Juan Alzate, Celsia’s Chief Innovation Officer. “That lets us serve our customers better, and helps us make smarter decisions around customer engagement and strategic growth.” 

With utilities in Latin America expected to invest more than $20 billion on smart grid and smart meter infrastructure by 2027, tools such as energy forecasting are expected to play a leading role in improving operations for energy companies.

Colombia has plans to achieve 90% smart-meter penetration by 2030 in urban areas, while Costa Rica is aiming for 100% migration to smart meters by 2025. Elsewhere in the region, Mexico is targeting 79% penetration by 2025, while Brazil plans to install 63 million smart meters by 2021.

Celsia and its parent company, Grupo Argos, have partnered with VC firm Veronorte to invest in transformative energy, intelligent infrastructure and construction-tech startups. Following a $20 million Series B fundraising round earlier this year, in which Veronorte and its partners participated, Innowatts is now also expanding into Latin American markets