Quantzig conducted a study to highlight the top five data analytics trends that will impact business operations in 2018.
The top five trends include:
Internet of Things: The market is forecasted to grow from $170.57 billion in 2017 to $561.04 billion by 2022. Linking devices via and to the internet is expected to increase owing to the introduction of advanced analytics and data processing techniques.
Behavioral analytics: This technique encourages using traditional physiology to enable marketing to customers. It is an efficient tool to understand human behavior in controlled environments. Tailored messaging through behavioral analytics allows brands to transform normal users to extremely engaged power users. The applications of behavioral analytics go beyond that of marketing and customer intelligence.
Hyper-personalisation: In today’s developing hyperactive retail markets, consumer experience has become an essential part of marketing. The better you know a consumer, the better your odds are of selling your product.
“Data analytics is an internal organisational function performed by data analysts and involves more than just presenting numbers and figures to the management.”
The study states that the majority of global companies rely on data analytics for operational efficiencies. The reliance is being empowered by the advent of the cloud, mobile, and social platforms.
The whitepaper can be downloaded here…