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Renewable energy retailer Iberdrola Texas has partnered with energy analytics company Innowatts to drive the adoption of green home energy sourced directly from Texas wind farms. 

Iberdrola Texas is part of the Iberdrola Group, which serves over 100 million customers and is the world’s No.1 producer of wind power.

Spearheading Iberdrola’s expansion into the US market, Iberdrola Texas is now helping customers across the Electric Reliability Council of Texas (ERCOT) market, which serves 25 million Texas residents, to access cost-effective, 100% green electricity.

Using the AI technology, anchored around meter-level energy insights, Innowatts will deploy its full product suite to enable Iberdrola Texas to manage the variable nature of renewable supply, while providing cost-effective, personalised energy plans, products and services to its customers.

Laney Brown, president of Iberdrola USA, said: “Innowatts has unrivaled expertise in meter-level intelligence and a wealth of experience in the retail energy sector.

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“As we expand our presence in ERCOT, we’re relying on Innowatts’ platform and partnership to help us bring more energy-saving and sustainability insights to our customers.” 

Siddhartha Sachdeva, CEO of Innowatts, adds: “After partnering with Iberdrola in their core European markets, we’re extending our collaboration into North America starting with Texas — a state known for weather conditions that can pack four seasons’ worth of volatility into a 48-hour period.

“Iberdrola Texas is a forward-thinking energy retailer that fully understands the value of a customer-centric approach. We look forward to helping them effectively adapt to this challenging market with data-driven load forecasting to optimize pricing, manage risk, and enhance customer value.”