India investigates consumer awareness on IoT


A survey conducted by Tata Communications found that more than 65% of Indians suffer anxiety over fear of lights on (FOLO) when they are away from home.

The survey found that 90% of Indians want IoT at homes to avoid FOLO.

91% of Indians are keen to experience how IoT can help simplify life through real-time management of home appliances.

IoT awareness

The survey was conducted across 2,000 respondents from 12 cities including Mumbai, Delhi, Chandigarh, Jaipur, Kolkata, Pune, Chennai, Patna, Bangalore, Lucknow, Ahmedabad and Hyderaba.

Conducted between September and October 2017, the survey aimed to gauge consumer awareness on IoT and their views on how it can impact on day to day lives.

The study found that only 14.2% of Indians are completely aware of the IoT concept, with over a third (34.6%) associating it with smartphones.

Only 14.5% of the respondents currently associate IoT with improved public services and fewer than one-in-ten (9.6%) believes IoT could help enhance access to public services.

In addition, the study reveals that Indian consumers are prepared to accept automation of daily chores in their households – representing a major shift from ritual to convenience.

54.5% admit to forgetting to stock up on essential groceries such as milk at least once a month, 22.7% confess to running out of such supplies on a weekly basis.

75.3% said they would be excited to invest in a technology that means they never have to worry about re-stocking the fridge with regular supplies themselves.

While men seem to stress more about leaving the lights on than women, both men (51%) and women (50%) believe equally in IoT’s potential to help make their lives simpler when it came to domestic chores.

Majority of the respondents said they are more interested in IoT helping to improve health care services. 29.1% cited health care whilst 28.7% said they are more interested in how technology can be used to reduce traffic congestion followed by how IoT can be used to reduce carbon emissions.

VS Shridhar, SR Head of IoT, Tata Communications, said:  “IoT has the power to make our lives less stressful, fire the engines of productivity, reduce energy consumption, improve healthcare, and create new disruptive business models.

“Yet, there needs to be a greater awareness of the many ways in which IoT could change society for the better and make it safer too. Greater awareness will help spur demand for new IoT services. At the heart of this emerging super-connected society, which will transform every aspect of people’s lives, will be a new way of conducting life as we know it. We’re calling it the ‘Civic Operating System’ or Civic OS.”

The survey “India IoT Report” can be downloaded here…