Europe: EV charging a concern, but cost-savings come up trumps


Almost half (45%) of EV drivers worry about a lack of available charge points in the near future, according to a new report by Shell e-mobility subsidiary NewMotion.

The report, based on what they say is the largest of its kind conducted in Europe to-date, also points out cost-savings as the biggest driver for EV adoption.

In addition, 46% of the surveyed drivers mention an increase in the availability of charge points as the one thing that will significantly improve their charging experience.

The use of a single charge card (41%) is also seen as an important improvement to the EV charging experience since this will help to more easily access available charge points while on-the-go.

7% of the respondents have a charge point at home while more than half of them (55%) have one at work. From the respondents who do not have a charge point at home, 53% say they also do not have one available at work.

Cost savings as main driver

Saving money is the most mentioned reason for switching to an electric vehicle – 61% of EV drivers say they drive an EV to save money, followed by the driving experience (58%).

A quarter of the EV drivers mention secondary benefits as an important driver to switch to an electric vehicle. Remarkably, the contribution to a better environment (10%) is not mentioned as the main reason for switching to an EV that often, although EV drivers generally see themselves as ‘pro-environmental’ (81%)

Charge convenience main priority for EV driver

For those who own a charge point, ‘ease of use’ is the most important factor when choosing a charging solution, with more than half (52%) citing this as their main purchasing driver. A third mention the price of the charge point as important, while a quarter (26%) say that a recommendation from a third party such as a leasing company, a car dealer or employer, as most influential to their decision.

European differences for charging at work

In the Netherlands, a charge point at work is quite common: 72% of the respondents say they have a charge point at work. The chance you’ll find a charge point at an office in the UK or Germany is significantly lower: only 29% of British respondents and 41% of the German respondents have this.

EV drivers stick with their choice

EV drivers are very enthusiastic about their switch to EV. Most people (86%) believe their next car will be an electric vehicle, while only 2% would switch back to a conventional (fossil fuel-powered) car. Additionally, 9 out of 10 people would recommend an electric vehicle to others, only 3% indicate they would not recommend owning an EV to others.

EV drivers even believe driving electric will rapidly be the norm. 60% of EV drivers expect that ‘full electric’ will be the most dominant fuel type in 2030. 14% expect ‘hydrogen’ to be the most dominant full type in the future, while 13% have high hopes for hybrid. Only 12% expect fossil fuel to remain the most dominant fuel type.

“Driving electric is the undisputed future of mobility. The industry is currently at the crossroad of mobility and the energy transition as electric driving has become more popular. It’s upscaling into its next phase: mass adoption and we’re ready to take EV charging to this next level with our smart solutions,” says Sytse Zuidema, CEO at NewMotion. “At NewMotion, we want to lower barriers for EV driving. If we want to make e-mobility more accessible, the whole industry needs to become more mature and collaboration between parties in the energy transition, car manufacturing and EV charging will be key. This will be the only way to live up to the promising future of electric driving.”