Ford has announced that by 2022, more than half the marque’s vehicles sold in Europe will be electric, or at least electrified in some way.
Ford showed off its new Puma Titanium X on Tuesday at the Frankfurt Motor show.
The ten-day event serves to showcase the latest electric, hybrid, and conventionally-fuelled vehicles, and whilst the Puma isn’t fully-electric by any means, it is referred to as a “mild hybrid” as it uses energy recovery technology to reclaim energy lost in braking and coasting, and store it in a 48-volt lithium-ion battery, and help boost the engine’s output when required.
Ford arguably got off to a late start on the road to electrification when compared to long-time-rival GM, and European and Japanese automakers such as Volkswagen and Nissan, but it’s chairman, Bill Ford Jr. has been bullish about the manufacturer’s chances.
At a luncheon event earlier in 2019, Ford announced that the company's planned all-electric, SUV-version of its famous Mustang model, expected by 2020, will ‘go like hell’ – a reference to his uncle, former-President Henry Ford II in the days when the automaker was taking on Ferrari at Le Mans.
Ford sold over 974,000 passenger vehicles in Europe in 2018 and will be offering plug-in hybrids that combine internal combustion engines with electrification to lower emissions and boost efficiency.
Ford also announced a new mobile application, developed in partnership with EV-charging infrastructure innovators New Motion, which will simplify potential challenges like locating charging facilities, and payment for charging services.
Ford also intends to offer access to the largest, most wide-spread charging network across Europe, offering over 118,000 charging points in 30 countries.