Following months of speculation and whispered conversations, General Motors' (GM) Hummer is back - and it's all-electric.
The electronic vehicle (EV) was unveiled in a national television advert broadcast during the Super Bowl final featuring the recently-deceased sports star LeBron James.
Publicity material claims the new EV will have as much as 1000 horsepower, matched with 11,000 pound-feet of torque, and a 0-60 miles time of 3 seconds, powered by battery technology developed at GM's battery lab.
The Hummer, which was initially developed and is still in use with the US military, was sold to consumers from 2002 until production ended in 2009 following GM's bankruptcy.
Arnold Schwarzenneger, now an outspoken advocate for EVs, famously became the first civilian owner of what would later become the H1, followed by smaller versions in years ahead, until the global recession of 2008, and heavy criticism for the range's emissions and fuel consumption.
The announcement follows just days after the company announced the refitting of it's Detroit-Hamtramck production facility, representing a $2.2 billion investment to produce a variety of all-electric trucks and SUVs in a move it says brings it closer to a "vision of an all-electric future".
Company President Mark Reuss said in a statement: "We’re kicking off 2020 by debuting one of our most anticipated vehicles, the GMC HUMMER EV battery-electric truck, in a national television ad. Our ad spotlights the eye-popping torque and horsepower, among the many reasons we believe battery-electric trucks will be a true mark of progress toward a world with zero emissions."
"These products will be powered by... ...highly advanced batteries developed at our Battery Lab in Warren, Michigan; a battery-electric chassis that provides optimal range, ride and handling and our new digital vehicle platform that provides the bandwidth and connectivity to support the most sophisticated electric propulsion systems and active safety systems."
“Being successful means making electric trucks that are as tough as their drivers – customers will choose an electric truck because it is the best option for a week, or weekend, of work and play. Our electric trucks will surprise our skeptics and delight our customers. And they’ll be built at our Detroit Hamtramck assembly plant, where we just announced a $2.2 billion investment.”
The Hummer EV is expected to be unveiled in May 2020, with production expected to commence in 2021. The company has not revealed ordering details or waiting lists as yet.
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