Honda Europe Electric Vehicle
Image credit: Honda

Honda has announced an ambitious plan – for all vehicle sales in Europe to be full electric by 2025.

The announcement, made at the Geneva Motor Show recently is even more ambitious than the marque’s previous goal to have two-thirds of European sales be electric by 2025.

The automaker has also announced its intention to close its Swindon, UK plant, due to “unprecedented” changes in the global market, and the urgency of launching electric vehicles (EVs).

Honda also intends offering a comprehensive solution to EV customers in the region by building its portfolio of energy management products and services.

The company has announced agreements with Moixa, which operates in the in both resource aggregator space. Their technologiy will enable European customers to share control and capacity of their EV battery. A further agreement with charging solutions company Ubitricity is hoped will result in an innovative approach to on-street charging. Feasibility studies for the carmakers new technologies will be performed in both the UK and Germany.

First model targeted for the European market

Honda also unveiled its first EV destined for the European market – the Honda e Prototype.

The vehicle has a range that tops 200 kilometres, and can fast-charge to 80% in just 30 minutes.

Tom Gardner, Honda Motor Europe’s senior vice president noted: “Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”