The Hyundai Group, bolstered by demand for it e-Niro and Kona EVs, are pushing forward with the development of a new EV platform that will facilitate a wider range of electric vehicles (EVs) by its Hyundai, Kia and Genesis brands.
“A new platform dedicated to electric vehicles is about two years away,” a company insider revealed. “It will probably focus on small and medium segment cars.”
The Hyundai and Kia brands already have plans for 38 energy-efficient models by 2025, of which fourteen will be EVs, and luxury brand Genesis will release a fully-electric model by 2021.
All of the Korean automaker’s electric models are based on existing conventionally-fuelled models, but head of design Luc Donkerwolke, has hinted at this changing, suggesting that future EV’s will be will push towards more striking designs, which the new multi-vehicle EV development platform would help. German competitor Volkswagen AG has embarked on a similar plan for its Audi, Volkswagen and SEAT brands.
“We need to appeal to millennials and next-generation car buyers. They’re not car people – they want to buy something else,” claims Donckerwolke.