Industry is failing to meet consumer demand for EVs – report


Sierra Club has released the results of a study conducted to understand the electric vehicle shopping experience for consumers in the US.

According to the study, Rev Up Electric Vehicles: A Nationwide Study of the EV Shopping Experience, the auto industry is largely failing to meet consumer demand for EVs and automakers are greenwashing their commitments to curbing transportation emissions.

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Key study findings:

  • 74% of auto dealerships nationwide are not selling EVs.
  • In 28% of dealerships visited, salespeople provided no information at all about how to charge an EV; In 31% of dealerships visited, salespeople did not provide any information on state and federal incentives.
  • When volunteers asked to test drive an EV, the vehicle was insufficiently charged and unable to be driven 10% of the time.
  • Of the dealerships that sold EVs, more than 66% did not display EVs prominently, with vehicles sometimes buried far in the back.
  • Among automakers, Tesla was reported as providing the best consumer shopping experience, with an average satisfaction score of 4.5 out of 5 and Chrysler was reported as providing the worst consumer shopping experience, with an average satisfaction score of 2.9 out of 5.

Hieu Le, the main author of the report, said: “The auto industry needs to end its greenwashing claim that it’s committed to an electric future when, in reality, automakers and dealerships are dragging their feet to offer consumers the electric vehicles they want and deserve. It’s past time for the auto industry to put some action behind its promises of progress and work to tackle emissions from transportation.”

The survey follows a recent analysis that shows that automakers are spending only a tiny fraction of their advertising dollars to promote EVs while the bulk of their money goes toward boosting sales of gas-powered vehicles.

The study is based on data collected from 579 Sierra Club volunteers who called or visited 909 different auto dealerships and stores across all 50 states to inquire about EVs.

The full report can be found here.