MINI USA highlights consumer perceptions around EVs


MINI USA, a subsidiary of BMW, has published the results of a survey conducted by Engine International to understand consumer perceptions around electric vehicles.

According to the study:

  1. Consumers are zeroing in on how they want to use EVs. 63% want to use EVs for commuting or city driving
  2. 73% of surveyed consumers say battery range of up to 75 miles is sufficient for their daily use
  3. There is need for additional consumer education around EVs especially on charging and maximising electric mobility
  4. 74% of consumers do not know where the location of their nearest charging point
  5. 80% of EV owners charge their vehicles at home
  6. 28% of consumers do not know the acceptable amount of time it should take to charge an EV
  7. 66% of consumers believe EVs are for early adopters

Andrew Cutler, Head of Corporate Communications, MINI USA, said: “It is important for us as a brand to understand how consumers want to use their electric vehicles, and what they know and don’t know about them as we move closer to the launch of the MINI Cooper S E electric vehicle in the U.S.

“The more intelligence we gather, the more we can educate consumers about the many benefits of electric mobility and what MINI has to offer in the new MINI Cooper S E electric vehicle coming in early 2020.”

The online survey was conducted amongst 1,004 adults comprising 502 men and 502 women 18 years of age and older.