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Image: ubitricity

Shell is growing its presence in the electric vehicle (EV) market with the acquisition of the European charging infrastructure provider ubitricity.

ubitricity, a specialist in on-street public charging options, operates in a number of European countries and notably Germany, where the company was founded, and the United Kingdom where it claims the largest public EV charging network.

In October of last year, the company also moved into France with installation of its first lamp-post integrated charge points in the town of Rely.

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Shell has been aggressively building a presence in new energy markets and the EV charging market in particular. This currently includes over 1,000 ultra-fast and fast charging points at approximately 430 Shell retail sites, as well as worldwide access to over 185,000 third-party EV charging points at a range of public locations including forecourts, motorway service stations, and destinations.

The acquisition sees further expansion into the charging infrastructure market, which is crucial for the continued uptake of EVs. ubitricity’s technology integrates EV charging into existing street infrastructure such as lamp posts and bollards. Besides improving the accessibility and convenience of charging for EVs while parked, the technology is particularly useful for people who lack off-street charging options.

“Working with local authorities, we want to support the growing number of Shell customers who want to switch to an EV by making it as convenient as possible for them,” says István Kapitány, executive vice president of Shell Global Mobility.

“On-street options such as the lamp post charging will be key for those who live and work in cities or have limited access to off-street parking. Whether at home, at work or on-the-go, we want to provide our customers with accessible and affordable EV charging options so they can charge up no matter where they are.”

Shell has agreed to buy 100% of ubitricity, which is expected to become a wholly owned subsidiary with the anticipated completion of the deal later this year.