Precedence Research predicts that the global vehicle-to-grid (V2G) technology market will garner revenue around $17.43 billion by 2027 by recording a compound annual growth rate of 48% between 2020 to 2027.
Increasing awareness for smart power generation coupled with rising adoption of autonomous vehicles has significantly triggered the demand for V2G technologies.
Governments are expected to expand incentives to accelerate the adoption of battery-powered vehicles resulting in an expansion of the V2G market.
However, the high initial cost of the technology is expected to hinder the market growth. In addition, harsh driving pattern of the motorist may decrease the performance of the autonomous vehicles that again leads to restrict market growth. Repairing companies, automobile owners, and oil industries show resistance to the high cost of existing technology. Nonetheless, the increased battery life and change of preference in the customer’s choice expected to fuel the market in the coming years.
North America and Europe are the major markets in the global V2G technology market. Early adoption for new technologies and environmental awareness among the public are the key factors contributing to the market growth.
Technological advancement and high per capita income are other prime factors accelerating the market for electric vehicles and thus V2G technology market.
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From past records, Europe has taken major initiatives in the deployment of electric vehicles and V2G technology. For instance, in September 2019, Nissan Motor Co. Ltd., a Japanese automotive giant announced to work with a French utility company EDF Group to accelerate the adoption of electric vehicles across Europe through smart charging.
Asia Pacific is projected to offer explicit growth during the forecast period. Several Asian countries such as China, Japan, and India are participating in green revolution and are investing significantly in the smart solutions that trigger the market growth.
As per a research study conducted by Morgan Stanley in 2019, Chinese government has planned to invest $800 billion in autonomous electric vehicles, high-speed rail, smart grid technology, powerful 5G networks shared mobility, and big data technologies by 2030.
Key Players & Strategies
The global V2G technology market poses high competition with significant on-going developments in the market. The market players are increasingly focused on establishing their strong footprint in the electric vehicle and V2G market.
In February 2019, OVO Energy Ltd announced that Mitsubishi Corporation invested in the company at an exchange of a 20% stake in the business. The company has the intention to invest the amount in an emerging market in Asia Pacific and Europe for the acceleration of intelligent energy technologies in the regions.
Some of the key players of the market are Nissan Motor Corporation, Mitsubishi Motors Corporation, NUVVE Corporation, ENGIE Group, OVO Energy Ltd, Group Renault, and Honda Motor Co., Ltd among others.
- North America and Europe are the prime revenue contributors to the global vehicle-to-grid technology market. Government initiative in terms of incentives offered by them to promote the electric vehicle adoption in the region. Furthermore, the auto-manufacturers in the regions are offering long-term warranty to their customers that again fuel the market growth.
- Asia Pacific seeks opportunistic growth during the forecast period owing to green revolution drives in several countries. China, Japan, and India are some of the Asian countries that have invested significantly in the smart mobility solutions.
- Battery Electric Vehicles (BEVs) captured significant revenue share in the global vehicle-to-grid technology market in 2019. The main factor behind this is the early implementation of vehicle-to-grid technology in the vehicle. On the other hand, Plug-in Hybrid Electric Vehicles (PHEVs) exhibits the fastest growth during the forecast period owing to large battery size and high power return capacity.
- By component, Electric Vehicle Supply Equipment (EVSE) contributed significant revenue share in 2019 owing to their increasing usage for connecting electric vehicle to the grid. The EVSE are the main component that connects EV to the electric grid and thus increasing trend for renewable and smart energy generation will flourish the demand for EVSE components.
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