Why consumers are hesitating to buy an EV


Digital automotive marketplace Cars.com has conducted a study to understand aspects of electric vehicles (EV) that are causing car shoppers to hesitate buying an EV.

The Cars.com survey revealed non-EV owners ranked the least appealing aspects of EVs in the following order:

  1. Limited range/travel distance
  2. Limited battery life span
  3. High initial vehicle price
  4. Lack of charging/service centers
  5. Charging times

Despite points highlighted by car shoppers as barriers to EV adoption, 95% of current owners said they would buy an EV again.

The study suggests that current EV owners are lacking brand loyalty, aside from Tesla’s cult-like following. 64% of surveyed consumers say they will stay loyal to Tesla.

Taking the most popular Tesla Model 3 out of the mix, 11% of car sales were attributed to EVs in 2018, an 81% increase from 2017 level.

Jenni Newman, editor-in-chief of Cars.com, said: “When it comes to electric vehicles, range anxiety is a real thing, so we weren’t surprised to see that the cars’ limited range was a top concern among consumers.

“It’s important for car shoppers to know, however, that the top-performing EVs can handle anywhere from 50 to 300 miles between charges, showing they are more than capable of taking drivers wherever they need to go without losing their charge. Consumers should worry more about their garage’s infrastructure than limited range.

“Our research suggests that once consumers take the plunge into EV ownership, they’re happy with their purchase.

“The most appealing aspects of EV ownership cited in the study include the reduced fuel cost/dependency, environmental impact and tax incentives.”

For more information on electric vehicles and to learn more about the newest makes and models, visit cars.com/news/electric-cars