Brad Williams, vice president, Industry Strategy at Oracle chats to Clarion Energy at this year's DISTRIBUTECH 2020 about their approach to the customer-centric grid.

Oracle's Opower has engaged utility customers on energy efficiency for years, and now consumers can participate in behaviour-based demand response and energy efficiency programmes via their own appliances, electric vehicles, home generation systems and storage assets to assist utilities on the road to the smart grid of the future.

Watch more videos from DISTRIBUTECH International here

Learn more about how behavioural science, distributed energy resources, and grid assets can work in concert as the world transitions to a sustainable, modern and efficient energy future.