IoT: Consumer adoption and performance issues


A new study conducted by Opinium Research and commissioned by technology firm Dynatrace analyses consumer adoption of IoT applications and performance issues.

The study is based on an online survey comprising 10,002 respondents with 4,000 in the UK and the US and 1,000 in France, Germany, Australia, Brazil, Singapore and China.

4,796 are male and 5,206 female adults between18 and 55 years of age.

According to the study:

  • 64% of the 52% of consumers using IoT applications worldwide have encountered performance issues.
  • 5 digital performance problems are encountered every day
  • 62% of consumers fear the frequency and problems will rise

Smart homes

  • 83% of smart home owners are concerned about losing control of their smart home due to digital performance problems. Of these:
  1. 73% fear being locked in or out of the smart home due to bugs
  2. 68% are worried they won’t be able to control the temperature in the smart home due to malfunctions
  3. 64% fear not being able to control lights in the smart home due to glitches
  4. 81% are concerned that software problems with smart meters will lead to them being overcharged for gas, electricity, and water.

Smart vehicles

  • 85% of respondents said they are concerned that self-driving cars will malfunction – leading to high-speed collisions
  • 84% of consumers said they wouldn’t use self-driving cars due to a fear of software glitches.
  • 72% of consumers say it is likely software glitches in some IoT applications will cause serious injuries
  • 67% predict serious issues on the roads due to performance problems with smart city traffic lights

Dave Anderson, digital performance expert, said, “The delivery chain behind every connected device is extremely complex. Businesses are already struggling with cloud complexity, but IoT magnifies this with sensors, masses of new data and dynamic containerised workloads.

“The imperative is on companies to find ways to process, analyse and manage the IoT delivery chain holistically and with deep insight, so they know exactly what’s happening and where issues are arising in real time. This is not an easy task.

“The old ways of managing IT and software simply don’t work against this extremely convoluted IT environment. IoT creates many blind spots and an additional layer of complexity.

“That’s why the early, successful IoT adopters take the view that AI is the answer; to make sense of the complexity, map the IT environment end-to-end, pick up problems immediately and with precision and offer up answers for fast resolution. That’s the only way to master the IoT era, which is already upon us.”

The report can be downloaded here.