43% of US broadband households to buy a smart home device


43% of US broadband households have plans to purchase a smart home device in 2019, according to a new study by Parks Associates.

Other key study findings:

  1. Moreover, 25% of broadband households expect a move-in-ready house’ would include smart home solutions
  2. Consumer interest in smart home solutions points to an increase in adoption despite flattening in 2018
  3. Among consumers who do not own or intend to purchase smart home devices, 54% do not perceive that the devices will benefit their lives
  4. Nearly one-quarter of US broadband households own at least one smart home device
  5. Companies offering smart home devices in the builder sector have the advantage of creating model homes to highlight the benefits of smart home devices

Patrice Samuels, senior analysts with Parks Associates, said: “Among MDU residents, 19% feel that smart home devices are a very important consideration when looking for a home to rent or purchase.

“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management, and convenience. It also opens avenues for ongoing services, such as tech support and data management, that are key to ensuring a positive user experience.

“Low consumer awareness and low perceived product value remain significant problems for the smart home industry.

“Insufficient information about smart home products often lead to purchase avoidance. These channels help introduce many new consumers to smart home products.”

For more information about the report, click here…