Connectivity Standards Alliance, a new brand in the IoT space


The Zigbee Alliance has rebranded as the Connectivity Standards Alliance to “better align its role in shaping the future of the IoT”.

As it comes up to its twentieth anniversary the Zigbee Alliance, the organisation that has become synonymous with low power short range communication standards, is rebranding.

With its expansion into the Internet of Things (IoT) world, the Alliance has expanded in scale and scope and feels that the time is now right for this to be reflected in its name.

At the same time a second brand, Matter, has been launched. This standard, formerly known as Connected Home over IP (CHIP), is aimed to offer reliable and secure connectivity of smart home devices with the promise that devices will work seamlessly together from day one and into the future.

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An accompanying Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design and compatible at scale, a statement reads.

“This year is historic for the Alliance as our growth and efforts flourish with the demand for smart home and building connectivity,” said Tobin Richardson, Alliance President and CEO in the statement.

“It’s the perfect time to both unveil our new brand, positioning the Alliance as the home for collaboration and development of IoT standards with our members.”

The Alliance says in the statement that it will continue to develop Zigbee technology and will retain the Zigbee technology brand.

Other protocols in the portfolio are Smart Energy, Green Power and rf4ce, while DotDot provides a common language for smart device communication.

The Alliance has grown over the years to have more than 350 member organisations and over 3,000 member individuals who are participating in facets of its work.

Among recent initiatives, the Alliance is partnering with the World Economic Forum and the Council on the Connected World with the goal of strengthening global governance and innovation of IoT.

The Alliance also takes pride in the selection of Zigbee for mission critical radio communications from the small robotic solar helicopter Ingenuity to the Perseverance rover on Mars.

The Alliance also notes 2020 as a record breaking year with more than 560 Zigbee technology devices certified.