Research firm SmartEnergy IP has published the results of a survey conducted to understand factors driving consumers into investing in smart home technologies.
According to the study, customers #1 interest in smart homes is “cool factor.”
Previous surveys suggested security, energy and convenience as leading factors driving consumers into investing in smart homes.
The latest survey reveals that:
- 34.6% of consumers think that smart home technology is cool.
- 20% said it would help them save money on their energy bills.
- 16.4% said it would improve the security of their home.
- 14.1% selected convenience.
- The remainder of responders expressed that they had no interest in the smart home at all.
When asked which smart home products they are more interested in, consumers said:
- 32.8% put smart thermostats
- 32.2% selected security
- 28.9% selected smart lighting
- 26.3% selected voice activation (like home assistants)
- 20.2% motion sensors
- 19.7% smart plugs
- The remainder of respondents responded either none or offered an alternative.
Juliet Shavit, President of SmartMark Communications and Founder of SmartEnergy IP, said: “This data suggests a shift in original thinking and marketing of smart home products.
“Previous data suggests that security was the top rationale for such purchases. We believe this new data will account for a shift in marketing strategy and engagement with these new products.”
The online survey was conducted in Q4 2019, polled 5,000 people across the United States and across market segments.