Report explores customer value on new energy technologies


According to a new Cogent Report, customer demand for new energy technologies in the US has more than doubled since 2017.

Market Strategies International and Morpace conducted surveys among 52,486 residential electric, natural gas and combination utility customers of the 130 largest US utility companies.

Other key findings of the study include:

  • Utilities are increasing focus on new energy technologies, EV charging and solar services to create new revenue streams
  • However, utilities are losing preferred provider status to non-utility third parties
  • A decrease from 68% to 47% in customers preferring utilities as their solar power provider
  • Third-party EV charging providers will overtake utilities in three years. Since 2017, customers preferring third-parties has increased by 66%
  • 14% of utility customers plan to adopt rooftop solar, community solar, solar water heater or battery storage in the next six months
  • Customers in US South, stretching from Texas to Virginia, have the greatest demand for solar, as well as home and public EV charging

Chris Oberle, senior vice president at Market Strategies International-Morpace, said: “Utilities are on the verge of one of the greatest marketing and revenue opportunities they have ever had.

“If they want to capture significant EV charging and solar power market share, utilities need to quickly build and defend their brands as trusted providers of new energy technologies.”

For more information about the report, click here…

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Nicholas Nhede is an experienced energy sector writer based in Clarion Event's Cape Town office. He has been writing for Smart Energy International’s print and online media platforms since 2015, on topics including metering, smart grids, renewable energy, the Internet of Things, distributed energy resources and smart cities. Originally from Zimbabwe, Nicholas holds a diploma in Journalism and Communication Studies. Nicholas has a passion for how technology can be used to accelerate the energy transition and combat climate change.