First Utility rebranded to Shell Energy – offers 100% renewable energy


More than 700,000 UK consumers are now Shell Energy customers, and are being supplied by 100% renewable power.

The rebranding follows the acquisition of First Utility by Shell, which was one of the largest challenger energy brands in the UK.

Customers who opt for a three-year, fixed price agreement will get a smart thermostat, as well as discounts on electric vehicle (EV) chargers. All custumers are offered a 3% discount on up to 60 liters of fuel per household per month, at participating Shell service stations.

Colin Crooks, CEO of Shell Energy Retail Ltd said: “We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that while ensuring good value and rewarding loyalty.

“We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”