Vestas announces industry’s first of its kind diversity and safety strategy


Danish wind giant Vestas is setting long-term sustainability and gender diversity targets in what it claims are the first such strategy by a wind original equipment manufacturer (OEM) in the industry.

The company is committing to reduce the rate of total recordable injuries to 1.5 per million working hours by 2025 and says this new target will represent an average reduction of 15% year on year by 2030.

To meet these targets, Vestas will be introducing several new initiatives, including the re-evaluation of manufacturing processes by applying a “safety by design” throughout the value chain and look to improve ergonomics and automation.

The company also plans to pilot projects that make use of predictive analytics and augmented reality to improve construction and service site safety.

Vestas will be increasing its focus on diversity and inclusion going forwards and directly addressing gender disparities as a first step. Gender diversity is a pressing issue in the wind industry, with 65% of women in wind found to perceive gender-related barriers at work, in comparison to 34% of men, according to the company’s press release.

The company is committing to prevent this issue from proliferating as the wind industry grows. As part of the increased focus on diversity and inclusion, it is a first step committing to increasing the number of females in leadership positions to 25% by 2025, and 30% by 2030.

The company will also undergo an external audit of pay equity during 2020, and expanding its female role models campaign to grow awareness of opportunities available to women within the company, and to inspire new perspectives on gender roles.

As part of its diversity plans, the company will also launch new initiatives to assess and eliminate bias in recruitment processes, including the implementation of a tool to enable more inclusive job advertisements, by highlighting language that may be hostile towards gender identities, cultures or nationalities. In the next two years, Vestas will be further developing its policies to facilitate inclusion to target more diverse perspectives beyond gender.

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“At Vestas, we believe a lack of diversity is a loss of talent. Younger generations gravitate towards companies that align with their own purpose-driven values. To remain attractive, we must prove that we share these values”, said Marika Fredriksson, Chief Financial Officer at Vestas. “At Vestas, we view the energy transition as an opportunity to change diversity-related barriers in the workplace. It is our duty as a leader in sustainable energy to ensure that the energy transition benefits everyone, not just the few.”

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