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The Siebel Energy Institute's advisory board includes Pacific Gas & Electric, Honeywell and C3 Energy

Guest writer Pieter Coetzee hit the nail on the head this week in his article, The Smart Step into the Future for Energy Utilities, says Denise Philip, writer at
Customer behaviour energy efficiency

Mr Coetzee points out that by empowering people to better understand how and when energy is used, utilities can master the most cost-effective, low-carbon and secure energy resource available – energy efficiency.

Utilities have been responding to energy efficiency goals by installing smart technologies and rolling out demand response programmes with the aim of enhancing resource efficiency.

But it seems they need to dig deeper…and not necessarily too deep into their pockets which are emptying at a rapid rate as they attempt to keep up with the latest innovations.

Opower’s recent pilot programme in the US proves that utilities may be spending far too much on residential demand response programmes. [Customer Behaviour (not incentives) Can Shave Peak Demand.]

Apparently, customers don’t need to be financially compensated for saving energy. It would seem that generally, consumers are happy to conserve energy when asked via “clear and actionable messages”. At Engerati, we believe this makes complete sense since, as at the end of the day, a lower utility bill is proof to the consumer that energy saving measures are indeed paying off.

Through appropriate customer engagement technologies and strategies, utilities have the ability to improve energy efficiency numbers significantly. Incentives could well be a thing of the past- something that Ms Philip doesn’t think was ever meant to be sustainable.

It is clear that customers want a more personalised (and simplistic) level of communication with their power providers and the only way that utilities can respond to this need is by replacing outdated device focused demand response programmes and instead install smarter technology and more innovative solutions.

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