While more 50% of the surveyed consumers want to buy an electric car, the number of interested consumers increases to 63% when considering millenials and falls to 38% when considering baby boomers only. Only 3% of Northeasterners are currently driving an electric vehicle
However, both the millenials and baby boomers acknoknowledge that electric cars are the future.
If all age groups increase their interests on electric cars, states in the north east will record huge spikes in electric car sales, which currently make up about two percent of new vehicle purchases in the region.
Some of the key findings include:
- Both Ages want the introduction of new models for electric cars
- The biggest purchase motivators are state and federal financial incentives (81% baby boomers, 84% millenials)
- Lack of charging infrastructure remains the biggest barrier to electric cars adoption. 83% of consumers say there are not enough chargers. However, almost 50% the survey respondents have noticed an increase of available charging stations in their local areas.
- There is a real question mark around electric driving distances: 81% of motorists are concerned about the distance you can drive an EV before needing to re-charge.
- A cost dilemma faces potential electric car buyers: Despite 64% believing EVs will save them money, 85% cite the high upfront costs as a barrier.
- The electric car knowledge gap is gender blind: 53% of Northeasterners don’t feel knowledgeable about EVs and this is particularly high among women (64%).
Julia Rege, senior director of environment and energy at the Global Association of Automakers, said: “To date, electric car sales have been dominated by Gen-X men.
“However, with two out of three Millennials considering an electric car for their next vehicle, we could see a substantial shift in the marketplace. This promising news suggests that we are on the brink of a technology revolution that will ultimately be driven by Millennials. Baby Boomers may take longer to learn about this great technology and get comfortable with it, but they won’t be far behind.”
Elaine O’Grady, director of policy at Northeast States, adds: “Although we know the future is bright for electric cars, the need for education and awareness of the benefits of driving electric has reached a critical point.
“Through the ‘Drive Change. Drive Electric.’ campaign, states and automakers are working together to increase awareness, instill confidence and make the switch to electric an easy choice for drivers of all ages today.
“In the Northeast, hundreds of millions of dollars are being invested in building out charging infrastructure to meet growing demand. In the last year alone, the number of public charging stations increased by more than 20 percent in the Northeast, and there are plans to add even more stations in 2019.
“Also, people without electric cars often don’t realize that most charging takes place at home overnight. In any event, the fact that people are noticing more charging stations in their communities is encouraging and a clear indicator that we are making significant progress toward raising awareness and building confidence that public charging stations are available.”