Prince Harry has partnered with some of the biggest travel companies worldwide in a new initiative aimed at promoting sustainable travel, whilst raising awareness of the carbon emissions generated by commercial flights.
The Duke and Duchess of Sussex’s charity, Sussex Royal, are partnering with companies like Booking.com, Visa, Tripadvisor, Skyscanner, and China’s Ctrip to launch Travalyst, “to spark a movement to transform the future of travel”.
By connecting companies with consumers and communities, the partnership will promote sustainable practices and consumer-choice driven solutions that support local people, protect wildlife, help tackle climate change, and prevent over-tourism and environmental damage.
The partnership will help consumers make better choices when booking travel, such as tips to help reduce carbon footprint, and working with local communities at travel destinations.
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Speaking at the launch in Amsterdam, Prince Harry said: “Travalyst will work to make sure that tourism substantially contributes to the long-term interests of communities, who in turn, will be incentivised to safeguard those destinations. As it stands, in rural communities, especially in developing countries, the overwhelming majority of money spent by tourists leaks away before it can make a lasting impact. We have to change that.
“If conducted responsibly, tourism can benefit communities for generations. It can build schools, create jobs, strengthen safety nets – and it can create a virtuous cycle, as communities protect what promotes further tourism. Sustainability and economic stability, we believe, are two sides of the same coin. After all, healthy ecosystems are the lifeline for all of us.
“By promoting and incentivising sustainable decision-making, by helping us as consumers stay better informed and by empowering communities, Travalyst will strive to change both the travel industry and the world for the better— and for the long term.”
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