Patty Durand, President of the Smart Energy Consumer Collaborative, shared some thoughts on why utilities should be paying attention to what consumers want, what their attitudes toward energy are and what really matters to them.

Particularly, she discusses the segmentation framework for consumer’s from those that are interested in taking care of the environment, those that are interested in saving money, the movers and shakers and the newest group – the Millennials.

Watch the video for more information.

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I am an experienced content director with specialist skills in writing about the smart energy and smart metering sectors globally. I have worked across the entire power value chain in Africa and globally for almost two decades. I am passionate about power and smart energy and the evolution and transition we are undergoing. This really is one of the most exciting markets to be part of and I love being part of this journey.