A “Customer First” Take on Vertical Integration


Because of a vertically integrated structure we have been able to optimise the design of our products and business processes to meet consumer needs in the most cost effective manner. This includes everything from stock control, through installation and on-going customer service. We believe that this has enabled us to create and sustain a competitive advantage in the supply market and at the same time ensured that we have the most cost effective solutions for other utility customers.

Utilita, the pre-paid gas and electricity supplier, and Secure Meters subsidiary, is using its smart metering technology to bring down the cost of energy for low income households in the Great Britain (GB) market. Launched in 2008, Utilita has maintained a price point lower than the cheapest of the Big 6 GB suppliers (BG, SSE, RWE, EON, EdF and Iberdrola), demonstrating through innovation how prices can be reduced whilst at the same time offering an improved service. Utilita now has 70,000 consumers on supply and is having a direct impact on reducing fuel poverty (in GB, fuel poverty is defined as being those consumers that are spending more than 10% of their income on energy). Now that the uncertainty in the government mandated smart meter project has been reduced, Utilita is accelerating its growth, and over the next few years, it hopes to become a major player in that market; the first organisation to build a vertically integrated operation that puts the consumer first.

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