Japan to reduce carbon footprint through behavioral change


Japan’s Ministry of Environment and five major Japanese utilities will work together as part of the Ministry’s effort to promote a Japanese model of information-based C02-reducing behavioural changes in the residential sector. To help Japan meet its climate change counter-measure plan and Paris Agreement commitments, they will utilise Oracle Utilities Opower Energy Efficiency Cloud Service to provide personalised guidance to some 300,000 households across the five utility districts.

Japan aims to reduce greenhouse gas emissions by 26% by 2030 (compared to 2013 levels) and nearly 70% of the average Japanese household’s carbon footprint stems from energy use.

The Ministry therefore, has commissioned a nationwide study to measure the potential of residential behavioral energy efficiency programmes as a means of reaching Japan’s CO2 emissions’ reduction goals. In order to reach this goal, a 40% reduction is required in residential-sector emissions alone.

As part of this effort, Oracle Utilities will work with five major Japanese utilities, including Hokkaido Gas, Ltd., Tohoku Electric Power Co., Inc., Hokuriku Electric Power Co., Inc., Kansai Electric Power Co., Inc., and Okinawa Electric Power, Co., Inc., to deliver Home Energy Reports (personalised energy consumption communications) to residents across each utility territory using the Opower Energy Efficiency Cloud Service platform.

Each of the five utilities will deliver home energy reports to 60,000 of their residents for a total of 300,000 homes across Japan. Each report will provide personalised insights that are designed to raise energy efficiency awareness by making consumers’ energy consumption easy to understand (such as by comparing each household’s gas or electricity usage with that of similar homes and providing tips tailored to each household on how they can reduce waste where it makes sense for them to do so).

This unique combination of analytics and behavioural design, enabled through a scalable SaaS platform, is proven to drive measurable energy efficiency results around the world.

“Enabling consumers to track their energy usage and contribute to the country’s goal of reducing greenhouse gas emissions has been a goal for Japan for many years. Taking this next step in our efforts with Oracle Utilities Japan is yet another milestone for us in meeting our objectives”, said Hidetoshi Nakagami, Chairman of Jyukankyo Research Institute, President of JAESCO, and member/leader of numerous governmental advisory committees in Japan.