Briefly put: As water scarcity increases and the demand on water across all sectors grows, new ways of managing water need to be considered and implemented in order to ensure adequate supply and sustainability.

The water industry is at a unique phase in a history that can be traced back to the founding of the very first cities. The modern water industry was created by the requirements of cities in the 19th and early 20th centuries for adequate water supplies and wastewater management. In the 21st century, the industry faces the challenge of maintaining or replacing that aging infrastructure, developing new systems to meet the immense growth in urbanization in Asia and Africa, and meeting the growing demand from consumers and businesses. According to the Organisation for Economic Co-operation and Development (OECD), water demand is expected to rise globally by 55% between 2000 and 2050. By 2050, up to 3.9 billion people, 40% of the world’s population, may be living in water-stressed areas.

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