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AMR Technologies in the APAC region

By Srivatsan M R

The Asia Pacific (APAC) region is at the verge of entering into a huge growth phase for Automatic Meter Reading (AMR) in the energy meters market. Frost & Sullivan estimates the the AMR market in Asia Pacific region will grow at a compound annual growth rate (CAGR) of 63.2 percent during 2008-2015. The growth in the short term (2009-2010) is expected to come from replacement of all the existing energy meters in South Korea and New Zealand. The growth in the medium term (2011-2012) is likely to be driven by the mass rollout of AMR meters in Australia. The growth in the long term (2013-2015) is expected to be strengthened by AMR rollouts in Japan. Currently the rollout of AMR in South East Asian countries looks unlikely before 2015. But it is necessary to monitor the market closely as the results of the trials that are being conducted in the region may indicate future rollout plans. Since replacement of meters is in the bubble phase in the Asia Pacific region, meters and communication vendors are expected to maximise their revenues during this time frame.

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