Dubai Electricity and Water Authority (DEWA) has launched a consumer exhibition for eco-friendly appliances as part of its Smart City initiative.

The United Arab Emirates utility is organising SmarTech Shopper 2014, which will coincide with the 16th Water, Energy, Technology and Environment Exhibition in Dubai in April 2014.

The aim of the exhibition is to offer energy-efficient home appliances at discounted rates through partnerships with manufacturers and distributors, forming part of DEWA’s outreach campaigns to rationalise electricity and water use and support environmental sustainability, the utility said.

HE Saeed Mohammed Al Tayer, managing director and chief executive officer of DEWA, said: “SmarTech Shopper is inspired by DEWA’s strategy to reach out to consumers, including school and university students and families, to make them aware of the importance of using solutions and products that reduce consumption of electricity and water, with the goal of conserving natural resources.”

DEWA is working as part of the Dubai Smart City initiative to replace all electromechanical and mechanical water and gas meters.

The utility has developed a five-year plan to complete the project, which is estimated will cost AED7 billion (US$1.9 billion), with a dedicated DEWA team replacing 250,000 meters in the residential, industrial and commercial sectors.