Japan’s microcontroller maker Renesas Electronics has announced it will convert its Indian branch offices into a wholly-owned subsidiary company in a move to penetrate deeper into the south Asian country.
Headed by managing director Sunil Dhar, who has previously worked at Mitsubishi Electrics Asia, the new subsidiary of Renesas Electronics Singapore will incorporate the former branch offices in Bangalore, Delhi and Mumbai.
From its head office in Banaglore, Renesas now plans to expand its operations to other cities in India with a focus on industrial and automotive applications.
Manabu Kawashima, senior vice president of Renesas, said: “India is one of the most important markets for Renesas and strengthening our presence there is part of our growth strategy.
“We aim to expand our global sales by providing the best solution offerings and technical product support, as well as a regional systems solution development expertise to the Indian market.”
Renesas has launched a series of 8/16-bit general-purpose microcontrollers (MCUs) as part of a strategy to design products for emerging markets like India.
Hideyuki Shimada, managing director of Renesas Electronics Singapore, said: “Renesas understands the unique needs of emerging markets.
“In order to expand our footprint in markets like India, Renesas India will engage with the headquarters in Japan to develop new products and solutions dedicated for emerging countries including India.
He added: “Our goal is to become the most trusted semiconductor solution provider in India.”
As well as MCU products, Renesas Electronics India will be growing the number of kit solutions combining MCUs with analog and power devices and reference boards for automotive, consumer and industrial appliances to give its customers a shorter time-to-market.
Renesas also has sales offices in Europe, US, Canada, Brazil, China, Hong Kong, Taiwan, Korea, Malaysia and Singapore.
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