Chennai, India — (METERING.COM) — April 2, 2007 – An agreement between Sify Limited and BillDesk, both companies situated in India, will allow consumers to pay utility bills online, at a time that suits them. Sify Limited provides consumer Internet and enterprise services in India with global delivery capabilities, while BillDesk is a payments service provider.
The arrangement will allow consumers to pay utility bills by making use of the online BillDesk facility from Sify I-Ways morning to late evening, including Sundays. It will first be launched in the top 7 metros – Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad & Pune – and later in other cities across India.
Once the customer receives his bill he will have to go to a Sify I-Way, where the café host will input the bill and payment details and give the customer an instant receipt confirming the bill payment. The café host will collect money for the bills payment plus minimal service charges.
Commenting on the tie-up, Ajay Kaushal, Director, BillDesk said, “We are delighted to partner with Sify towards making bill payments easier and more convenient for consumers across the country. The reach and network of Sify’s I-Ways, combined with BillDesk’s domain expertise, is sure to make bill payments less of a chore for people.”
Pijush Kanti Das, President, Access media, Sify Ltd., said: “We are very pleased to be able to make utility payments easier and more convenient for consumers across the country. They no longer need to worry about standing in long queues or using credit cards. This initiative is a step further towards making Sify I-Ways complete e-stores.”
At present the average Indian household in the top ten cities pays about 42 bills annually, most of them to finance, insurance, telecommunications and utilities companies. While online bill payment services have been available in India for over a decade, their use is still limited by lack of awareness of the ‘online payment’ option, reluctance to use credit cards online or divulge bank information. The tie-up with BillDesk will make these services available to the average Indian.