TRUenergy goes live with CRM solution


Sydney, Australia — (METERING.COM) — July 2, 2006 – Australian integrated energy company TRUenergy has today announced that it has implemented the Practical CRM component of SPL’s Customer Care and Billing solution.

Gene Alessi, TRUenergy’s customer service manager, says: “We now have a platform that turns every consultant in our service centre into a sales professional. We’re not just selling product but looking at enhancing relationships with our customers in a competitive market environment where churn rates can run at up to 25 percent”.

The change was prompted by a review of TRUenergy’s customer quoting and acquisition platform, following rapid expansion over the past four years. Features of Practical CRM highlighted by the business include its flexibility and scalability, as well as ease of configuration and effective integration with existing sales and quoting systems.