Consumers prefer home monitoring fees to be part of utility bills


Kevin Meagher,
CEO, Intamac
Northampton, U.K. — (METERING.COM) — January 6, 2010 – Nearly two thirds of British and North American consumers are prepared to pay for a home monitoring service letting them view excess energy consumption or security settings around the house when not at home, according to a new study from connected home provider Intamac.

Interestingly, over half claimed they’d prefer the fee to be added to their monthly utility bill.

The research carried out across consumers in the U.K. and North America to find out their attitudes towards remote home monitoring and control, showed that there’s a keen interest in better managing energy consumption. Yet, while consumers in both regions are eager to have better remote control over their homes, paying for a separate service is another matter.

“There’s often a big discrepancy between what consumers ideally want and what they’re prepared to pay for,” said Kevin Meagher, CEO of Intamac. “Consumers across the U.K. and U.S. are aware of the benefits of monitoring and controlling the home remotely but don’t want the hassle of paying a separate bill for the service.”

For utility companies to stay competitive, customer loyalty and retention is key. This means giving the consumer what they want and enhancing their experience. In this case it seems combining bills is the way forward.

“As technology evolves and life becomes more hectic people are becoming less tolerant of numerous bills with individual charges and varying payment deadlines,” added Meagher. “Utility providers need to offer a bill that combines all alerts and monitoring fees so all the consumer has to worry about is a one-off monthly bill.”