European supermarket chain launches energy offering


Brussels, Belgium — (METERING.COM) — June 4, 2008 – A European supermarket chain, the Carrefour Group, has launched a green energy offering for consumers in Belgium, becoming the first European retailer to sell electricity to final consumers.

Carrefour Belgium launched the Carrefour Energie EcoPlanet, which provides 100 percent green electricity produced exclusively from clean, renewable energy sources, including wind, biomass or biogas, qualitative cogeneration and hydropower. Carrefour handles all matters with the customer’s current supplier and guarantees a fixed electricity rate throughout the customer’s chosen contract period, either 1, 2 or 3 years.

Carrefour Energie EcoPlanet is supported by the European Commission as part of its Sustainable Energy for Europe program. Its launch was taken with the intention of producing a tangible response to the desire shared by politicians and citizens alike to fight global warming and reduce CO2 emissions by offering them green electricity and gas while taking care to maintain family purchasing power.

Carrefour Energie EcoPlanet has been welcomed by European energy commissioner Andris Piebalgs, who commented: “I am very happy to see a completely new kind of company in the electricity market offering to final consumers an interesting product. I hope that the initiative will soon be followed by other companies across Europe for the benefit of all consumers.”

The Sustainable Energy Europe 2005-2008 Campaign aims to raise public awareness and promote sustainable energy production and use among individuals and organizations, private companies and public authorities, professional and energy agencies, industry associations and NGOs across Europe.