Cologne, Germany — (METERING.COM) — September 26, 2011 – A smartphone app connecting smart metering with the social site Facebook has been developed by software company GreenPocket.
The social metering app will be presented for the first time at Metering Billing/CRM Europe in Amsterdam (October 4-6, 2011). One topic of discussion will center on the finding that while consumers are keen to take charge of their energy consumption data during the first few weeks of having a smart meter installed, they tend to pay less attention to this new transparency in the long run.
To boost customer engagement, the GreenPocket social metering app helps consumers share their carbon footprint in a competitive and entertaining way on Facebook.
“We are proud to be the first to introduce a new promising and pioneering approach by combining smart metering with the social web,” commented GreenPocket CEO Dr. Thomas Goette. “Even without constant interaction, push notifications inform consumers of how well they are doing compared to their friends and about lots of other positive developments related to their energy consumption behavior. This combination initiates an innovative dialogue between the utility and the customer and opens up an entirely new channel for utility marketing campaigns.”
GreenPocket will be exhibiting at booth E83 in Hall 1 at Metering, Billing/CRM Europe.