Heineken sets emission trend with ‘Drop the C’ programme


Heineken has announced its ‘Drop the C’ programme, as the brewer sets new ambitions to reduce carbon emissions and embrace renewable energy. 

‘Drop the C’ will see Heineken set new emission reduction targets for distribution, cooling and packaging in the next two years.

The company will expand its share of renewable and thermal energy from 14% to 70% by 2030.

This implies an 80% reduction target in carbon emissions compared to the 2008 base year.

The announcement of ‘Drop the C’ comes after the company reaching its 2020 emission reduction targets in production.

During 2017, numerous projects have been identified worldwide that will contribute to achieving the 2030 ambition. The targets will be externally verified by the Science Based Targets initiative.

For instance, Heineken aims to drive real change towards renewable energy and will therefore not purchase unbundled certificates to meet its reduction targets.

In addition, new emission goals will be set for distribution and cooling and, for the first time, also for packaging.

The brewer commits to set science based targets for these areas in the next two years.

Jean-François van Boxmeer, CEO of Heineken commented:”With all the good progress made in reducing our CO2 emissions, now is the right time to set ourselves new targets. When I visit our breweries I want to see that we are brewing with real green energy and that we are not achieving our reduction targets by buying unbundled certificates.”

“Beyond production, distribution and cooling, we are also going to take a close look at our packaging, because it represents a significant portion of our carbon footprint. Packaging is an area where reductions will be harder to achieve because we simply cannot do this alone. We invite our business partners and others to work with us to reduce emissions across our business,” concluded Jean-François van Boxmeer who recently joined the CEO Climate Leadership Initiative at the World Economic Forum in Davos.

Visit the HEINEKEN website for more detail on ‘Drop the C’ and upcoming changes to production and distribution processes.


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