Smart thermostat manufacturer Nest Labs is extending its European reach with new distribution deals in Belgium, France, Ireland and the Netherlands.
Two of the California-based company’s smart products – Nest Learning Thermostat and Nest Protect smoke detector – will be sold initially in around 400 stores across Europe with a further 150 outlets planned by end of the year.
Google-owned Nest has also forged partnerships with three European energy suppliers – France’s Direct Energie, the Netherlands’ Essent and Belgium’s Lampiris – to offer the thermostat as part of energy management programmes.
Preparing for new markets
Lionel Paillet, general manager of Europe at Nest, said the company had to customise not only the products – including recording local actors for the voice of the Nest Protect alarm – but also marketing, packaging and the company’s online and retail presence as well in preparation for the launch of its products in northern Europe.
Mr Paillet said customer support will be available in local languages and Nest is partnering with professional installers and energy companies in each country to bring the best experience to customers.
The Nest unit works by creating a personalised schedule for each household that the company says is refined over time.
It uses sensors to know when the house is empty and will automatically turn down the temperature, helping to save even more energy.
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