A recent survey by US-based Bluetooth Special Interest Group has found that 46% of consumers think that smart home devices will enter the mainstream market if they are “simple and cost-effective”.
The study, based on an online survey of over 4,000 US, UK and German consumers in January 2015, found that 6% of consumers think the ‘smart home era’ has already arrived, with two-thirds saying that automated homes will become commonplace within the next decade, according to a statement by KNX Today.
Participants in the survey noted that simplicity, price and security are among the top considerations when buying smart home energy devices with 54% of survey participants saying that devices should be easy and straightforward to use and 42% of consumers concurring that data security and competitive pricing are also key factors.
Commenting on the findings, Mark Powell, executive director of the Bluetooth Special Interest Group, said: “This study confirms customers are looking for smart home products that ‘just work’.
“It’s evident demand for smart home devices is ramping up and consumers are keen to live in the scenarios conjured up by the ‘Jetsons’ over 60 years ago. Smart home manufacturers need to deliver products that are simple, cost-effective and secure for this segment to become mainstream.”
Controlling the smart home
The survey revealed that consumers are most attracted to devices that allow them to control their environment, such as smart heating/thermostats, smart lighting, and smart security/monitoring devices.
Results also showed that consumers want tangible benefits when investing in smart energy home devices with 66% of customers noting they want to control their cooling and heating remotely, while 73% of survey participants would like to receive smartphone notifications from their home security system.
Powell concludes, “It’s clear that there is an appetite for these kinds of solutions but widespread adoptions will require the use of mainstream connectivity technologies.”
European smart home market surge
According to a new report by MarketsandMarkets, the European smart home market is forecast to be worth US$15.28 billion by 2020.
Major drivers in the European market include energy and cost saving, reduced carbon emissions, ageing population, security and convenience, government initiatives.
Obstacles facing adoption include a lack of standardization, high initial costs and economic slowdown in the European region.
The research report reveals that out of all major home energy management products, security systems are expected to have the highest rate of adoption for the mass market.