Smart home: GreenPeak opens Mumbai office to extend global offering

Cisco, Bosch set up single platform for smart home appliances
According to Digital Service Cloud, the 3 key trends driving smart home adoption in India are accessibility and affordability, rapid growth of connected consumer electronics and increasing demand for new services in the home

In Europe, Dutch fabless semiconductor company GreenPeak Technologies has announced the opening of its new Mumbai office in response to the growing demand in the Indian smart home market.

Based in Utrecht, the GreenPeak “established the Indian office in response to the growing demand for its RF chips for the operator/service provider and smart home market.”

Supporting its decision to extend the reach of its wireless technologies to India, is Deloitte’s 2014 report “Technology, Media & Telecommunications India Predictions”, which states that “India has a large base of 500 million internet capable devices and also has a large and growing market for home appliances and devices which are or could be web-enabled.”

The global proffessional network services firm believes that India could be a test market for many relevant Internet of Things (IoT) applications.

GreenPeak Technologies added that its presence in India offers “tremendous market potential for consumer electronic goods manufacturers who are developing exciting new smart home and electronic lifestyle solutions in a highly competitive marketplace.”

Cees Links, founder and CEO of GreenPeak Technologies said: “This new office reflects GreenPeak’s continued commitment to the Indian market and ensures that we have local resources in place for our planned growth over the next few years. India is a key market in our global strategy. The new India office strengthens our commitment to  support our fast growing customer base in that region.

“Having our expertise and resources locally available in India also enables us to better support our customers to leverage smart home, senior and family lifestyle solutions and will also help the IoT to become more widespread and economical to implement.”

 Smart cities India

In April this year, it was announced that India is to begin construction on its first smart city in the state of Gujarat as part of Prime Minister Narendra Modi’s push for a more urbanized India where 100 smart cities are to be built by 2022.

The smart city, known as the Gujurat International Finance Tec-City, located in Gandhinagar in the country’s western state of Gujarat is anticipated to attract private investment in order to modernize public services.

Some of the key areas that will be addressed include ensuring the continuous supply of water and electricity, advanced health facilities, reliable transportation systems, wi-fi enabled zones, effective garbage collection and treatment of garbage and sewage.

The Indian National Institute of Urban Affairs, which is an institute for research, capacity building and information dissemination in urban development, is assisting the Indian Government to set guidelines for new smart city developments.

Jagan Shah, director of the National Institute of Urban Affairs, commented: “Most [Indian] cities have not been planned in an integrated way.”

Shah added that the challenge in urban development is the “lack of experts” to make large-scale projects work and attractive to get buy-in from private investors.

“To get the private sector in, there is a lot of risk mitigation that needs to happen because nobody wants a risky proposition,” said Shah.

Key parties participating in the government’s urban renewal and smart city effort will be private organisations and partnerships with state governments and local urban bodies, which will have to “undertake certain reforms” to be eligible to be part of the smart city project,” reported Reuters.