SmartestEnergy launches U.K.’s first flexible renewable supply service


London, U.K. — (METERING.COM) —April 20, 2009 – Independent U.K. purchaser and supplier of energy, SmartestEnergy Limited, has launched a specialist renewable power retail service that can supply renewable and good quality combined heat and power electricity to business or local authority customers at prices competitive with traditional forms of power.

SmartestEnergy claims that for the first time, U.K. business customers can specify the exact fuel mix of the electricity they use – up to 100 percent renewable supply if desired. In addition, customers will be able to identify and specify exactly which technology and which producer they would like to buy from. For example, a business or local authority could choose to buy from renewable energy projects in their area to show their direct support for locally produced energy.

Jo Butlin, vice president for retail at SmartestEnergy said: “It’s quite clear that business wants to improve its green credentials but until now has never had the option to buy ‘green electricity’ in the same way that domestic users can. We are offering a flexible solution, from source to supply, where customers can specify exactly how much renewable power they want and which sources they want it from.”

SmartestEnergy buys its power direct from independent producers using a wide range of renewable technologies including wind, biomass, anaerobic digestion and landfill gas. Each unit of power comes with numbered Climate Change Levy Exemption Certificates (LECs) attached to specific power plants, along with a Renewable Energy Guarantee of Origin (REGO). These certificates prove the source of the electricity supplied and can be used by the business purchaser to highlight their green credentials to stakeholders.

SmartestEnergy has agreements with producers, covering more than 400 sites in the UK. Generators range from sub”1 MW to 420 MW, enabling SmartestEnergy to deliver power from 1.2 GW of installed capacity, equivalent to nearly 10 percent of the U.K.’s renewable output.