UK utility intensifies AMI rollout with SMS, Aston Villa and Sunderland


Utilita Energy has selected Smart Metering Systems for the supply of 100,000 smart electricity meters for residential customers.

The smart meter deal is part of efforts by the utility to equip all of its customers with the new digital meters by 2020, in line with a goal set by the UK government through the Department for Business, Energy & Industrial Strategy.

Utilita Energy provides services to over 500,000 metering points.

Efforts to ensure the company meets its smart meter installation goal as well as expand its customer base include partnerships with football clubs such as Sunderland AFC and Aston Villa.

Utilita Energy partnered with Sunderland AFC to implement its Pay As You Go smart meter rollout initiative, which allows a customer to be equipped with a smart meter and pay for the installation over a certain period of time.

The deal includes Sunderland fans who switch to Utilita receiving energy discounts throughout 2017 and 2018, a free smart meter and a club branded in-home display cover.

Jem Maidment, head of marketing & communications at Utilita, said: “Sunderland AFC has a phenomenal fan base…

“This exciting partnership with the Black Cats will give us the opportunity to engage with the community, support local businesses and increase our presence on a domestic and commercial level…”

Sunderland AFC’s head of communications, Louise Wanless, added: “Utilita have grown very quickly to establish themselves as one of the UK’s top ten energy suppliers. We are excited to have a company of their calibre on board, who will be able to offer our supporters a first-class service in the energy supply field.”

Benefits of digital transition

The smart meters will ensure a two-way communication between the utility and its consumers. This will enable accurate energy billing, in addition to improving management of load on the grid through access to data regarding consumer energy usage, demand and the status of energy generation.

Smart meters are expected to play a leading role in helping the UK to curb its reliance on conventional energy generation to renewable energy resources.

Moreover, Utilita Energy says the digital meters will help curb energy theft and improve services to customers including Aston Villa.

Last September, Utilita Energy was selected by Aston Villa as the official energy provider to power the football club’s Villa Park stadium and state of-the-art Bodymoor Heath training facility.


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