One in four US consumers are willing to allow utilities to remotely control home area network devices to cut energy costs, according to market research company ON World.

The business intelligence provider for smart technology found that of the respondents with household incomes over US$50,000, 29 per cent would accept a real-time energy pricing plan in exchange for allowing their utility to remotely control in-home devices.

In the survey of a 1,000 US consumers, smart thermostats were the most popular home energy management devices followed by lighting controls and smart appliances. Just over half would like a free thermostat and 23% would accept a real-time energy display.

Even though only 10% of respondents are likely to use a real-time energy display, ‘access to real-time energy usage information’ was ranked as one of the top three most important home energy equipment purchasing decisions.

The findings illustrate the high demand for alternative home energy interfaces such as smartphones and tablets.

Mareca Hatler, ON World’s research director, said: “Consumer-friendly smart home solutions enabled by cloud platforms and internet-connected smart devices have revolutionised energy savings and paved the way for a new generation of demand response programs.”

In a challenge to home service providers, ‘no service fee’ was the most important home energy purchasing consideration for nearly half of respondents aged 25 to 34.

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