Account management a key strategy for utilities – Chartwell


Atlanta, GA, USA — (METERING.COM) — August 15, 2006 – Chartwell Inc., has today announced the release of its latest research report Fostering Relationships with Mid-Size Businesses which, according to data collected, reveals that most utilities are striving to foster relationships with mid-size business customers through account management programs.

The data further reveals that in 2005 only 19% of utilities surveyed had a program to reach out to mid-size business customers, but this figure had risen to 30% by 2006.

According to the report, large investor-owned utilties are most likely to have programs for mid-size business customers – 27% offered them in 2005, and 58% in 2006. Growth was, however, noticeable across all utility types.

Other account management strategies that utilities have employed include:

  • Specialized business customer contact centers
  • Account management programs
  • Development and specialized marketing of energy efficiency programs
  • Web portals for business customers
  • Communications tools, and
  • Development of programs for special business customer segments.

The report further contains over 19 dedicated and detailed case studies on utilities, and totals over 114 pages.