The Advanced Energy Management Alliance (AEMA) has been launched as a new trade association of leading demand response providers and their customers, with the mission to advocate policies that empower and compensate customers to manage their energy usage to make the electric grid more efficient, reliable, and environmentally friendly, and less expensive.

Founder members include EnerNOC, Comverge, Johnson Controls, IPKeys, Landis+Gyr, and Walmart.

Former FERC chairman Jon Wellinghoff is Strategic Counsel.

“This group will bring the demand response community together to leverage our resources and to work as one voice for sensible policy and regulation,” stated Rick Counihan, vice president, government affairs at EnerNOC and chair of AEMA.

Through its multi-stakeholder approach, AEMA will help to represent the interests of consumers. Large end-users of demand response believe consumers and end-users can play an important role in shaping decisions and policies that impact energy markets.

Other members of AEMA’s Board include Frank Lacey, vice president, regulatory and market strategy at Comverge who is vice chair, Bruce Campbell, director, regulatory affairs at Johnson Controls who is secretary/treasurer, and Angela Beehler, senior director of energy regulation/legislation at Walmart who is director.

Katherine Hamilton, co-founder of public policy consultants 38 North Solutions and former president of the GridWise Alliance, is executive director.